The Hero brand archetype’s goal is to act courageously in a way that helps improve the world around them. Brands that identify as The Hero Brand Archetype focus their marketing strategies on showing their strength and competency all the time. These brands fear vulnerabilities and weaknesses. 

The Hero’s main motivation is to prove their worth, and their greatest fears are failure and showing weakness. Whether on the battleground, ball field, or political stage, the Hero is determined to leave a mark on the world, and it seems like often at the risk of great sacrifice.

A Hero brand archetype promote themselves as good quality and superior to their competitors. As a result, the marketing of a Hero brand will often use powerful images and strong colors to communicate this.

The worst thing that could happen to a Hero business would be for the rival competitor to be rated higher or be proven to be better quality. On their positive side, they are brave, determined, and skillful but at their worst, they can be aggressive or arrogant.